Effective Writing Skills for Public Relations (PR in Practice)
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using...
View ArticleFacets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must...
View ArticleThe Public Relations Handbook (Media Practice)
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations,...
View ArticleInformation Communication Technologies and City Marketing: Digital...
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains...
View ArticleIt’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to...
Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their...
View ArticleAIDS and Business (Routledge Advances in Management and Business Studies)
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but...
View ArticleGlobal Public Relations: Spanning Borders, Spanning Cultures
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of...
View ArticlePerfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use...
The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect...
View Article101 Ways to Build a Successful Network Marketing Business (101 Ways series)
The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their...
View ArticleCreativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation....
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